The ‘Stay on Track Outback’ road safety project is a problem–oriented partnership initiative of the Charleville Patrol Group (Queensland Police Service) that provides visitors to the outback with important road safety tips and useful travel information when driving on Outback highways and roads.
The project aims to raise driver safety awareness and reduce the number of traffic crash occurrences on rural highways and roads caused by the following factors:
3. driver inexperience on rural highways and remote roads, including limited towing experience for caravan and 4WD tourists.
The project was launched in the Charleville District on Friday 17th August, 2012.
In 2014, new partners Jayco and Isuzu generously supplied a motorhome and D-max utility that were branded with eye-catching “Stay on Track Outback” and QPS decals. In 2015, the motorhome headed back to Jayco and a new Jayco Work n’ Play took centre-stage proudly loaned to the project by Brisbane Camperland.
These vehicles provide officers with two high profile, highly visible educational tools utilised at traffic stops and industry shows and supported by radio and television ads, myPolice blogs, this website and a Facebook page.
This innovative approach to reduce road incidents on Outback Queensland roads will continue to be committed to the UN’s ‘Decade of Action for Road Safety’ by helping address the global epidemic of road death and serious injuries.
Analysis of QPS Traffic Crash data has been used to measure the effectiveness of the project. Traffic crashes in the Charleville Patrol Group pre (2010 – 7/2012) and post (8/2012 – 2014) project implementation periods have been examined and indicate a 16% reduction in overall traffic crashes, 14% reduction in injury crashes and no fatal crashes since the launch. Significantly, there has been a 56% decrease in crashes involving caravans (etc) and none reported to end June 2015.
Throughout 2014, ‘Stay on Track Outback’ has continued to attend industry shows at the invitation of various organisers including the Caravanning & Camping Show (Brisbane), Queensland Police 150 year Expo (Brisbane), Milmerran Camp Oven Festival, Pre-Christmas Caravan and Camping Show (Brisbane) and the Northern Inland 4 X 4 Fishing, Caravan and Camping Expo (Inverell, NSW). Officers also toured outback areas of Queensland, delivered road safety awareness strategies through a series of new animated television advertisements, continued media interest in regional, state and national publications and distributed road safety information to target motorists through Visitor Information Centres and Queensland Transport offices.
2015 saw the project team hit the ground running with a trip to Thargomindah and Mt Isa and back to promote the project further afield. Attendance at industry shows at Manly and several in Brisbane (including a Caravanning Queensland compliance day) gained momentum especially after the team travelled with the wonderful ‘Angelflight Trailblazer’ in April and subsequently featured on ‘Queensland Weekender’ (Channel 7) and ‘What’s Up Downunder?’ (Network 10). The National A’van Conference in Longreach, Quilpie Kangaranga Do and traffic operation, Winton Festival and Outback Queensland Tourism Symposium in Barcaldine all provided great contact with receptive audiences.
The most exciting and rewarding events in 2015 were when the project was recognised with two prestigious awards:
The project is now well and truly being recognised at a National level as a worthwhile initiative and the team is excited about the future of this innovative project.
In 2014, new partners Jayco and Isuzu generously supplied a motorhome and D-max utility that were branded with eye-catching “Stay on Track Outback” and QPS decals. In 2015, the motorhome went back to the generous Jayco and Brisbane Camperland jumped on board to loan the project a Jayco Work n’ Play. These vehicles provide officers with two high profile, highly visible educational tools that help promote road safety messages everywhere they go.
Finalist State Initiatives Category 2013
Winner Problem Orientated & Partnership Policing 2013
Winner – Special Award Recognition for Ongoing Work in Road Safety 2015
Highly Commended - Recognition of Innovative Contribution to Road Safety 2015