Stay On Track Outback | About
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Raising driver safety awareness

The ‘Stay on Track Outback’ road safety project is a problem–oriented partnership initiative of the Charleville Patrol Group (Queensland Police Service) that provides visitors to the outback with important road safety tips and useful travel information when driving on Outback highways and roads.

The project aims to raise driver safety awareness and reduce the number of traffic crash occurrences on rural highways and roads caused by the following factors:

 

  1. the unique driving conditions experienced on rural highways and remote roads,
  2. the unique driving hazards and safe driving behaviours involved in sharing roads with heavy vehicles, oversize and wide loads, wildlife, livestock and other hazards, and

3. driver inexperience on rural highways and remote roads, including limited towing experience for caravan and 4WD tourists.

The project was launched in the Charleville District on Friday 17th August, 2012.

In 2014, new partners Jayco and Isuzu generously supplied a motorhome and D-max utility that have been branded with eye-catching “Stay on Track Outback” and QPS decals.

These vehicles provide officers with two high profile, highly visible educational tools to be used in support of the popular Imparja Television ‘Stay on Track Outback’ ad.

This innovative approach to reduce road incidents on Western Queensland roads has commenced operations in the Charleville and Roma Districts with roadside education at truck stops and caravan parks.

The Stats

Analysis of QPS Traffic Crash data has been used to measure the effectiveness of the project.  Traffic crashes in the Charleville Patrol Group pre (2010 – 7/2012) and post (8/2012 – 2014) project implementation periods have been examined and indicate a 16% reduction in overall traffic crashes, 14% reduction in injury crashes and no fatal crashes since the launch.  Significantly, there has been a 56% decrease in crashes involving caravans (etc) and none reported to end June 2015.

REDUCTION IN OVERALL TRAFFIC CRASHES
16%
DECREASE IN CRASHES INVOLVING CARAVANS
56%
REDUCTION IN INJURY CRASHES
14%

SHOWS & EXPOS

Throughout 2014, ‘Stay on Track Outback’ has continued to attend industry shows at the invitation of various organisers including the Caravanning & Camping Show (Brisbane), Queensland Police 150 year Expo (Brisbane), Milmerran Camp Oven Festival, Pre-Christmas Caravan and Camping Show (Brisbane) and the Northern Inland 4 X 4 Fishing, Caravan and Camping Expo (Inverell, NSW). Officers also toured outback areas of Queensland, delivered road safety awareness strategies through a series of new animated television advertisements, continued media interest in regional, state and national publications and distributed road safety information to target motorists through Visitor Information Centres and Queensland Transport offices.

Vehicles

In 2014, new partners Jayco and Isuzu generously supplied a motorhome and D-max utility that have been branded with eye-catching “Stay on Track Outback” and QPS decals. These vehicles provide officers with two high profile, highly visible educational tools to be used in support of the popular Imparja Television ‘Stay on Track Outback’ ads. This innovative approach to reduce road incidents on Western Queensland roads has commenced operations in the Charleville and Roma Districts with roadside education at truck stops and caravan parks.

Awards


Australian Road Safety Awards

Finalist State Initiatives Category 2013

Queensland Road Safety

Winner 2013

QPS Lantern Award of Excellence

Winner Problem Orientated & Partnership Policing 2013

Queensland Road Safety

Winner – Special Award Recognition for Ongoing Work in Road Safety

Australasian College of Road Safety Awards

Nominated 2015